Contributing to Growth and Resilience in Georgia .

Economic Growth and Trade | Entrepreneurship and Enterprise Development | Business Enabling Environment | Public Private Partnerships and Investment

Europe and Eurasia

Zrda Activity

Project Dates: March 2016 - December 2021

From armed conflict to civil unrest to transport obstructions, Georgia has faced numerous obstacles to economic growth and now aims to create a stronger business environment.

Micro-, small-, and medium-sized enterprises (MSMEs) play a critical role in Georgia’s economy, but without the proper support, they have been unable to realize their full potential. The USAID Zrda activity in Georgia targets MSMEs across the country to help people in rural communities strengthen their skills and productivity and, in turn, contribute to broad-based economic growth and resilience. Partnering with four local grassroots organizations, Zrda also encourages cooperation between the public and private sectors to create a shared vision of improved livelihoods.

Project Goals

Develop MSMEs’ skills to strengthen their competitiveness and maximize their profits
Improve rural households’ ability to create and maintain multiple sources of income
Foster enduring market linkages of rural households, trade associations, civil society groups, and other local stakeholders to strengthen the market system

Our Impact Playing Matchmaker for Farmers and Buyers in Georgia

Georgian farmers struggled to sell crops to large-scale buyers. But a new matchmaking app connects farmers to buyers in the hospitality industry for bountiful results.

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Our Impact Causing a Stir in Georgia

What if traditional family recipes could help catalyze broad-based economic growth and resilience?

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Living the Principles for Digital Development: Design with the User

In Georgia, the USAID Zrda Activity works to support micro-small, and medium-sized enterprises to boost economic growth. Zrda partnered with Georgian Farmers Association and the Adjara Group to create Agronavti, a matchmaking app.

Tusheti Unexplored

The Zrda Project proudly contributes to the engagement of tourism in the northeast region of Tusheti, towards activities ranging from camping, horseback riding, and more.

Image of people participating in an extreme sport on the water

Adventure Tourism Development

Zrda supports the development of adventure tourism in Georgia, training Georgian rafting instructors and more.

Samtskhe-Javakheti Region

With technical assistance from the Zrda project, the Samtskhe-Javakhet region has transformed into a space that demonstrates its diversity in nature and capacity for tourism.