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Business Development and Project Manager Zoë Jenkins

Zoë was formerly a business development and project manager in Chemonics’ Global Health Division.

by Zoë Jenkins

3 Ways to Combat Aggressive Marketing of Breast Milk Substitutes

Between the 1930s and 1970s, breastfeeding rates in developed countries declined 56 percent, caused in large part to aggressive advertising and promotion of breast milk substitutes. Companies selling formula used aggressive marketing tactics to make new mothers and health-care workers switch from exclusive breastfeeding, which is recommended by the WHO and UNICEF for the first…