Technical Brief: Private Sector Engagement in Behavior Change Communications Initiatives.

Technical Brief | December 30, 2014

The USAID Zambia Communications Support for Health program, in an effort to better expand the impact of health communication campaigns, implemented a robust private sector engagement strategy within the country. Project staff framed the opportunity as a mutual investment built on equal business collaboration and returns.

Between 2010 and 2014, the USAID Zambia Communications Support for Health (CSH) program collaborated with the Zambian government to implement four health communication campaigns: the CSH-designed Safe Love HIV Prevention campaign, USAID’s STOP Malaria, Mothers Alive, and The First 1,000 Most Critical Days nutrition campaigns. To expand the reach and impact of these initiatives, CSH aimed to implement a robust private sector engagement strategy in Zambia and globally.