High-impact communications campaigns transformed awareness and prevention of health challenges in Zambian communities.
Technical Brief: Behavior Centered Programming in Zambia .
Technical Brief | December 30, 2014
Zambia Communications Support for Health program, in an effort to improve the capacity of health-sector organizations, applied the technique of Behavior-Centered Programming, a set of tools that give a voice to program participants and harmonizes social and behavior change communications initiatives.
The USAID-funded, Chemonics-implemented Zambia Communications Support for Health (CSH) program aimed to strengthen the institutional capacity of organizations throughout the Zambian health sector to use communications as a tool to influence and improve critical health-seeking behaviors. To achieve this, CSH used a communications methodology called Behavior-Centered Programming (BCP), which served as a framework for selecting and designing the program’s technical and training interventions.