High-impact communications campaigns transformed awareness and prevention of health challenges in Zambian communities.
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Technical Brief: Behavior Centered Programming in Zambia .
Technical Brief | December 30, 2014
![The front page of a technical brief titled "Behavior-Centered Programming: A systematic Approach to Improve Design, Management, and Monitoring of Health Communication Campaigns." Includes image of two women speaking.](https://chemonics.com/wp-content/uploads/2018/04/912286-T.png)
Zambia Communications Support for Health program, in an effort to improve the capacity of health-sector organizations, applied the technique of Behavior-Centered Programming, a set of tools that give a voice to program participants and harmonizes social and behavior change communications initiatives.
The USAID-funded, Chemonics-implemented Zambia Communications Support for Health (CSH) program aimed to strengthen the institutional capacity of organizations throughout the Zambian health sector to use communications as a tool to influence and improve critical health-seeking behaviors. To achieve this, CSH used a communications methodology called Behavior-Centered Programming (BCP), which served as a framework for selecting and designing the program’s technical and training interventions.