Outcome Evaluation of an HIV Prevention Social Behavior Change Communications Program in Zambia Using Propensity Score Matching.

Poster | October 31, 2015

The Zambia Communications Support for Health (CSH) program, implemented by USAID and Chemonics International, produced a series of social and behavior change communications interventions under its Safe Love HIV Prevention campaign to address the key drivers of HIV prevalence.

Between 2010 and 2014, the USAID-funded and Chemonics-implemented Zambia Communications Support for Health (CSH) program carried out a series of social and behavior change communications interventions under its Safe Love HIV Prevention campaign to address the key drivers of HIV prevalence. Safe Love was a national multi-channel campaign for men and women age 15-49 that included TV and radio drama series, TV and radio advertisements, social media, and interpersonal community-based activities. The demand for evidence led CSH to conduct a rigorous outcome evaluation of the Safe Love campaign. The evaluation was designed to assess the effects of the campaign on HIV prevention behaviors and secondary behavioral determinants.

This poster was presented at the 2015 American Evaluation Association conference.