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Our People .

Contributor Andrew Johnson

Andrew Johnson is a former manager in the Strategic Communications and Outreach Department.

by Andrew Johnson

Safe Love: Breaking Taboos About Sex in Zambia

Can social and behavior change communications (SBCC) actually influence people’s behavior in the real world? The results of USAID’s “Safe Love” HIV Prevention Campaign in Zambia suggest that they can, even when it comes to taboo subjects like sex. The campaign’s outcome evaluation also underscores the power of good storytelling that resonates with real people…